As promised, Sonos has launched its own voice assistant. Sonos Voice Control is now available on every speaker the company has released with a built-in mic. As with most new features, you set it up via the Sonos app on your iOS or Android device, and it's a super simple process. I just added the feature to my Sonos One (the second-generation model released in 2019) and it took a scant five minutes. Once it is set up, you can ask Sonos Voice Control to start music from a handful of services, including Apple Music, Amazon Music, Pandora, Deezer and Sonos Radio.

Sonos devices have supported Amazon's Alexa voice assistant for almost five years now. The Sonos One from 2017 was the first speaker the company made with built-in microphones, and almost every speaker it's made since has worked with Alexa, not to mention Google Assistant. Despite supporting those popular services, though, Sonos has decided to build its own voice assistant. Dubbed Sonos Voice Control, the feature is specifically designed to work with music only, so this isn't exactly a competitor to Alexa and Google Assistant. Instead, it's meant to control your music as quickly as possible, and with privacy in mind.